After making rounds in various parts of the globe, SIAL made its way to Asia when it hosted the first ever SIAL ASEAN in the Philippines. Proving to be a great success, SIAL brings its iconic expertise once more to the Southeast Asian region as it hosts the 2nd SIAL ASEAN, which officially opened its doors to the public last June 17 at the World Trade Center Manila.

To officially mark the launch of SIAL ASEAN 2015, a ribbon-cutting ceremony was held at the lobby of the venue. In attendance at the opening day were MEM’s Founding Chairman Joseph Ang, Co-founder Levi Ang, Managing Director Jill Aithne Ang, Comexposium’s SIAL Group Director Nicolas Trentesaux, SIAL ASEAN Regional Director Joanne Cook and other MEM executives. Joining MEM’s officers are the honorary guests including Undersecretary of BFAR Asis Perez and Undersecretary of DA Bernadette Romulo Puyat representing Secretary Proceso Alcala.

If last year’s installment broke new grounds for being the first SIAL event to be held in Asia, SIAL ASEAN 2015 will be breaking new records as it gathers 350 exhibitors from 15 different countries. As a result, at least 10,000 visitors are expected to flock to the three-day food event from all corners of the globe – making it the biggest B2B platform for the Philippine food industry and the rest of the Southeast Asian region.

Setting this year’s installment apart is its commitment to showcase the unique and veritable culinary heritage of various cultures of the Southeast Asian region. At the same time, SIAL ASEAN 2015 remains to be a platform where the most impressive innovations in the food and beverage industry may be discovered.

To further shake things up, SIAL ASEAN 2015 prides in delivering not only an insightful and compelling food event but also an entertaining and memorable one as well. As such, an interesting line-up of pocket events and programs will take place throughout the three-day exposition.

Aimed at showcasing the latest and most impressive modernizations in the food industry, SIAL Innovation will be featuring products that were carefully selected by a jury of industry experts.

Welcoming international food service professionals and chefs, La Cuisine by SIAL is an area for in-kitchen demonstrations and trainings set to take place throughout the event. At the Wine Tasting area, visitors are invited to enjoy tasting sessions presented by professional wine buyers from various ASEAN regions.

Meanwhile, SIAL ASEAN Seminars, which offers free registration, gathers select industry experts to discuss relevant topics and provide insightful talks regarding the food trade. Also, not to be missed is World Tour by SIAL, a well-curated exhibit by the crème de la crème of the world’s food journalists, flown from Paris to Asia for the first time.

Truly a celebration of food and flavors, SIAL ASEAN is the biggest gastronomic event to happen in the region. Join the rest of the food world as it sets sail in search for the next big thing in food! SIAL ASEAN 2015 is ongoing until June 19, from 10am to 7pm at the World Trade Center Manila.